Government Beer, Souvenirs de Berlin-Est

Alcool NB Liquor is set to launch its own discounted brand of beer this spring to stay the flow of New Brunswickers into to Quebec in search of lower prices.

An NB Liquor spokesperson said that New Brunswick will be the only jurisdiction distributing its own brand of beer.

The New Brunswick government lost approximately $12 Million in liquor sales to Quebec in 2008, in addition to losses to the United States due to a strong Canadian dollar. The 12-can packs will be sold for $18.67, apparently the lowest possible price. A discounted 12-pack in Quebec can run as low as $10.82.